Mail Order Muscles

by Dennis Mitchell

Joe Bonomo

Many old time strongmen supplemented their income by offering a muscle building course by mail.  The most successful being Charles Alas.  A contemporary of Charles Atlas was Joe Bonomo.  He learned the mail order muscle business from Charles.  Joe Bonomo was born in Coney Island on December 25, 1901.   His parents were Al and Esther Bonomo, who ran an ice cream and candy shop on Coney Island.  Due to his father’s business, Joe had a very sweet but nutritionally poor diet.  In spite of lots of ice cream, candy, and other sweets, Joe was a very skinny child and had the nick name of toothpick.  Joe was pretty much of a loner and spent a lot of time exploring the attractions of Coney Island, Dreamland, and Luna Park.  He was fascinated by the various carnival attractions.  It was while exploring the various attractions that he met, Ladeslaw, a Polish strong man.  Ladeslaw took a liking to Joe,and told him that he could become strong if he would work hard, start eating right, and have a positive attitude.  Following the Strongman’s advice, Joe rapidly went from “Tooth pick” to the school’s star football player, and a very good gymnast.  Living on Coney Island Joe met every strong man and wrestler who came to perform, including Eugene Sandow, and Charles Atlas who became his friend and mentor.  There were also people from many other attractions, including movie stars, dancers, and show people.  He grew up in a world glamor and make believe.  He felt that to be a success he would combine his physical, mental, and spiritual abilities.

This was one of the many books written by Joe Bonomo in order to give lifting pupils "mail order muscles".

After he graduated from school he entered a talent search for “The Modern Apollo”.  With the help and guidance of Charles Atlas he was able to beat out over 5,000 other contestants and won a part in a motion picture.  This led to parts in many motion pictures as both an actor and as a stunt man.  He even played the part of Tarzan in 1928 movie.  He became so popular that he had to hire people to help him answer his fan mail.  Much of his mail was requesting information on how he developed his body.  This was the beginning of his mail order muscle building courses.  With the advent of the talkies (Joe had only acted in silent movies) Joe, even with voice and elocution lessons could not get rid of his Brooklyn accent.  Sadly his stunt man career ended when he broke his hip in a car crash scene.  He had broken thirty seven bones during his stunt man career.  Leaving the glamor life of Hollywood was very hard for Joe.  More adversary followed when Charles Ludwig, the man who ran Joe’s mail order muscle building business, died.  Shortly after, Joe’s father also passed away.  Joe took over running both businesses.  Always looking for new ventures Joe teamed up with Tony Bruno, a well known Hollywood photographer.  They settled in New York and put out a magazine called Beautify your Figure.  This was in 1939.  It was so successful that they published another magazine called Figure Beautiful.  It not only had information on diet and exercise, but also skin care, dancing instructions, social instruction, and information on romance and feminine fulfillment, and most important, how to have an alluring bust.  He also published many “Mini-books”, which were small size books that could fit in your pocket.  They sold for twenty five cents.  They covered muscle building, make up, how to be a better host, birth control, the evils of drug use,  and how to simplify house work.  Some of his books stayed in print for thirty tears.  One of his last books was, “What I Know About Women, By Joe Bonomo”.  It contained sixty four blank pages. He continued publishing into the 1970’s, until the Joe Weider publications overtook him.

Joe Bonomo, man of many talents, died in Los Angeles March 20,1979.

Training with Friends

by Al Myers

Thom and I lifting the previous "unliftable" Combine Axle on a Tuesday night workout.

I am very fortunate by having great training partners.   We may only all train together as a full group a couple of times per week, but these are the days I look forward to the most.   A good training partner will bring out the best in you (and vice versa a bad training partner will pull you down), because during the workout you don’t want to let them down by giving nothing but your best effort.  I do several of my weekly workouts by myself, and I can tell you from experience, when “things are going good” you can have great workouts by yourself, it is just on those days that you are not feeling in top form that your workouts will suffer when training by yourself.  The Dino Gym is a family – we support each other even when one of us is not having our best day, and usually before the workout is over, the workout takes a turn for the better and this lifter ends up having a great workout.  This is what good training partners should do – help one another and in turn get that extra encouragement back when needed.  Often when one of us is getting ready for a big lift or set, everyone will stop lifting and just spend all our energy supporting the lifter on the platform.  I get “a rush” when someone else gets a big lift or personal record, just as if I had done it myself!

This past week I got to work out with my good friend Thom Van Vleck.  Thom and I only get to train together once or twice per year because Thom lives 8 hours from me (he says it is only 6 hours, but I don’t believe him).  We put aside our rival gym differences when training together, and ALWAYS have a great workout.  Just recently I acquired a very large combine axle with a solid shaft of over 3.5 inches.  My father found it in his scrape iron pile and  brought it down to me using his front end loader tractor, and dumped it in front of the gym.  It was much larger than what I had imagined, and I  knew that it would beyond what any normal man could lift, so I didn’t even weigh it.  I “guessed” it to be in the 800-1200# range based on the strain it was putting on the loader when it was set down.   Several gym guys have looked at it, including many strongman who showed up for my strongman competition a couple of weeks ago.  You KNOW it must have been an intimidating sight because it was in front of the gym for 3 weeks and NOT ONCE did anyone put their hands on it, or try to lift it.  When Thom and I started our workout, I TOLD Thom that we were going to lift that HUGE combine axle tonight, as a joint 2 man team.  I was trying to portray confidence that we could do it, but secretly I had my doubts (especially with his end, haha).  On top of the weight, the grip was going to be problem.  Thom agreed (because he knew I would not let him forget about wimping out if he didn’t).  We warmed up with some heavy Trap Bar Deadlifts, and then took our shot at being the first to lift what seemed previously like an unliftable object.  Relief soon rushed though our muscles as it came to lockout without an overdose of strain on either of our parts. 

Experiences and memories like this is what has me “hooked” on weight training.  So there is my advice of the day – enjoy your workouts, enjoy your training partners, and take the time to test your strength in unusual ways.  And THAT is what it should be all about!

Rulebook 5th Edition Now Available

by Al Myers

The USAWA Rulebook 5 Edition

The 5th Edition USAWA Rulebook is now available on the website.  As voted on by the membership at the 2011 AGM, the new rulebook became effective August 1st.  The Rulebook is free to download from the website.  I do want to warn you that the Rulebook file is a large one (over 4MB in a pdf) and may take a while to download depending on your connection speed.  It contains over 80 pictures of various lifts, with most of them in color.  I will have the Rulebook available in a bound hard copy if anyone wants to order one.  Just email me at amyers@usawa.com if you prefer it this way.  I plan to go to the printer shop at the end of the month, so that is the deadline.  I don’t have a cost yet for it, but plan to just “take orders” and sell it at the price it takes to get printed.  The price depends mostly on whether or not I have it printed with color.  Black and white is the cheapest way to go (which I had done last year) and the price will be in the $30 range.  Color print will at least double this.  I also have the summary of the 2011 Rulebook changes/additions/substractions posted on the website so if you already have a prior Rulebook and just want to print off those pages to add as a “loose leaf” addition, that might be a good way to go as well.   I also have the 2010 Rulebook changes posted.  All the new approved lifts this year are included in the Rulebook Changes file.  The Rulebook was completely overhauled in the Third Edition so you will want to have at least that edition to be somewhat current.

New Official – Judy Habecker

by Al Myers

Judy Habecker performing a Ciavattone Grip Deadlift at the 2010 Gold Cup in Walpole, MA.

I just received word from the USAWA Official’s Director Joe Garcia that Judy Habecker has passed the USAWA Rules Exam and is now a Level 1 Test Qualified USAWA Official.   I just placed Judy’s name on our ever growing list of officials.   I now feel sorry for the lifters in Habeckers Gym, because with Judy in the chair there won’t be any “shoddy” lifts passed. When I was sitting by Judy at our past USAWA Nationals (I was the announcer and she was the scorekeeper), it was obvious to me that Judy had a keen sense of the rules.  She ALWAYS KNEW what the infraction was when a lift wasn’t passed.  A few times she felt that certain shouldn’t have been passed!  (and a couple of times it was when her husband Denny was lifting! haha).  Like I said already, I now feel sorry for the lifters in Habeckers Gym!    I know Judy will make a great judge, and all I can say is IT IS ABOUT TIME she became an USAWA official!  There has been some confusion in the past with the thinking you must be a competitive lifter to be an official.  This is just not true.  There is NOTHING in our rules or bylaws saying this must be the case.  I’m not inferring that Judy is not a competitive lifter either – she often makes a least one appearance to the platform every year. She has USAWA records dating back to 2001, and is the holder of 30 USAWA Records.  She is most proud of her 304 pound 12″ base deadlift done at the 2005 Gold Cup in Hawaii. 

Congratulations Judy!

Welcome to the Century Club Chad and Rudy!

by Al Myers

Chad Ullom "in action" at the Ledaig Record Breakers last weekend. Chad is the only lifter in the Century Club that has done ALL of his USAWA records in the Senior Division.

I predicted this would happen this summer as Chad Ullom and Rudy Bletscher have been “knocking on the door” of joining the Century Club.  The Century Club is a club that recognizes the elite group of USAWA  lifters that CURRENTLY hold over 100 USAWA Records.  However, it didn’t happen exactly as I thought it would.  I predicted it would take place last weekend at Dave’s Ledaig Record Breaker.  This was the case for Chad but not for Rudy.  Rudy was not able to attend.   At the time, I thought it would take another day for him to make this milestone accomplishment (and a little more effort after watching Rudy’s nemesis Mike Murdock take down a couple of Rudy’s records at the Ledaig Record Breaker), but I forgot at the time that at the 2011 Annual General Meeting of the USAWA in June it was voted and passed by the membership to retroactively implement the records set at the 2011 Dino Gym Old-Time Strongman Challenge since the lifts in that competition were approved as new USAWA lifts at the meeting.  So Rudy is IN on his prior performances!  Chad knocked down several new records at the Ledaig Record Breakers putting him in as well.  We celebrated this accomplishment after he broke the USAWA Record in the Snatch on the Knees with a lift of 135 pounds. Coincidentally, both these lifters now stand at 107  USAWA records, which put them at a tie at the number 19 spot out of 21 lifters in the club.  Chad is the only lifter on the list that has done ALL of his records competing in the Senior Division (which makes him only eligible for OVERALL RECORDS).  This makes his accomplishment all that more impressive.  If you are in the Junior Division or Masters Division you have the opportunity to “double dip” on records, which means you may set or break an age group record and an overall record with the same lift.  This helps tremendously with “padding” your record count number.  I counted back through the USAWA Record list and Chad’s sits NUMBER TWO in OVERALL RECORDS (not age group records)  with his 107 (and all I will say about the guy at number 1 is that he has 141 overall records, and Chad knows him quite well as he is his training partner! ). 

There are several other lifters close to joining the Century Club that I’m keeping an eye on.  But just because you get in the club doesn’t mean that you can “sit back” and revel in your accomplishment, and spend too much time “patting yourself on the back”, because if others break enough of your records you can fall out of it.  This has happened (and it bothers me to see it) to a couple of legendary lifters in the USAWA recently, so you must keep up your involvement in the USAWA to “maintain your spot” in the Century Club.  Congratulations to Rudy and Chad – I’m very proud of both of you two, and you deserve this recognition.

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