Jackson Weightlifting Club Logo

by Thom Van Vleck

The modern JWC Logo.

The Jackson Weightlifting Club has a history that reaches back to 1928.  Like many Clubs and Gyms it has it’s own logo.  Above you will see the modern JWC Logo.  The modern logo has it’s root to the late 1950’s and is based on one that my Uncle Phil Jackson drew.   I have a copy of  that drawing, the original drawing is in Phil’s possession.

Copy of the original JWC logo first developed by Phil Jackson in the late 50's

There was a point I wanted to make a standard logo for the modern incarnation of the JWC.  After some experimentation, I came up with the modern logo and you will find it painted on the JWC Training Hall wall and it is often used on our meet shirts and other related JWC stuff.  In the modern JWC Logo you will find many elements present in the original and a few new things.  I used the shield and barbell, just like Uncle Phil did.  I used a copy of the York Barbell “deep dish” weights for the “barbell” part of the logo.  I felt this appropriate as this was the first Olympic set ever purchased by the JWC (and I still have it!).  I used the same shield but got rid of the small barbell plate at the middle point.  I kept the JWC on the diagonal and added a couple elements.  A lot of thought actually went into this.

First, I added the cross.  A Celtic style cross to celebrate the Celtic roots of the Jackson family.  But more importantly to signify our Christianity.  My family has always been strong in their faith and that is most notable in the fact that the modern JWC has an evangelism team that has done well over 200 strongman evangelism shows in the spirit of how Paul Anderson used to spread the Gospel with his feats of strength.  The cross is at the top because it is most important.  That section of the shield is the symbolic location of the heart and I wanted everyone to know that the JWC holds Christ in it’s heart.

The fancy JWC logo.

Second, the Anvil. It was added to symbolize Grandpa Jackson’s Anvil.  If you don’t know, the first inspiration for Dalton Jackson to lift weights was his father (Arthur Jackson) lifting his anvil overhead to impress his kids.  Later, around 1928, Dalton and his future brother-in-law, Coda Baugher, made some homemade weights and began to train.  Every generation since has lifted the anvil and it sits proudly in my gym to this day!  I  tried to make the shape exactly like the real anvil.  I also put it at the bottom because to me the anvil is the foundation of our club.  So now you know the history of the JWC logo.  I hope someday my kids take it and make it their own!