Tag Archives: Hoffman’s Hi-Proteen

Milk Shake Challenge

by Roger LaPointe
Magazine advertisement for Hoffman's Super Hi-Proteen.
The old York Barbell gym had one of the first in-house “smoothie” operations.  They just called them protein shakes.  These were a big source of inspiration for friendly betting on lifts, particularly on Saturdays.
You see, Hoffman would come in on Saturdays.  It wasn’t so much that he […]

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